Thailand's Digital Wellness Reaches Advanced Level, Literacy Gaps Persist

AIS is reinforcing its commitment to building a safe digital society by releasing the Thailand Cyber Wellness Index 2026, now in its fourth consecutive year. The research tracks how prepared Thai people are to navigate life in the digital world. It provides a foundation for developing skills and strengthening digital resilience with the risks faced by different population groups. The findings show that Thailand’s digital wellness score has risen steadily from 0.51 in 2023 to 0.724 in 2026, moving the country into the Advanced level. However, while Thai people are becoming more proficient in using technology, digital literacy and information verification remain critical skills that must be developed in parallel. This gap is reflected in five key digital trends, with behaviors and risks varying across different age groups. Mrs. Saichon Submakudom, Chief Corporate Communication Officer of AIS, said: “This year’s Thailand Cyber Wellness Index presents an encouraging sign that Thai people are becoming increasingly prepared to navigate the digital world. At the same time, the findings show that being proficient in technology does not necessarily mean being able to recognize misleading information or understand online. “Thailand must now move beyond enabling people to access and use technology. We need to empower people to think critically, verify information, stay safe, and act responsibly toward others. These capabilities are essential for everyday life in an era when AI, digital information, and online threats become part of our daily routines. Mrs. Saichon Submakudom, Chief Corporate Communication Officer of AIS “The TCWI 2026 findings also show that a single approach to digital resilience cannot meet the needs of every population group. Children, young people, working adults, and older adults have different behaviors and face different risks. AIS will therefore use these insights to design age-appropriate learning experiences through the Digital Health Check, the Aunjai Cyber: AI Literacy course, and collaboration with partners across sectors, enabling Thai people to grow alongside technology safely and sustainably.” The Thailand Cyber Wellness Index 2026 draws on data collected from 77,492 respondents nationwide. It evaluates digital wellness across seven dimensions: 1. Digital Use 2. Digital Skills 3. Digital Communication and Collaboration 4. Digital Identity and Rights 5. Digital Safety and Security 6. Cyberbullying and 7. Digital Relationships. The findings reveal 5 key factors shaping digital wellness in Thailand today. Thailand Records Its Highest Digital Wellness Score in Four Years, but One in Six Thais Still Needs Further Development Thailand’s average digital wellness score has risen steadily from 0.51 in 2023 to 0.724 in 2026, moving the country’s overall digital wellness into the Advanced level. Despite this progress, one in six Thai people still requires further development in digital knowledge and skills. Continued efforts are the