Ton Son Launches Korean-Style Noodles to Tap K-Food Trend
Ton Son has launched a new Korean‑style noodle product to capitalize on the K‑food trend driven by K‑POP and K‑Drama fans. The transparent, soft‑chewy noodles promise a premium, versatile option for dishes ranging from stir‑fries to hot pots and are marketed with five key selling points. The product is sold online through the Tonson Family Store and in stores nationwide.
The product features five selling points: clear noodles made from a special formula that are soft, chewy, springy, and uniquely delicious, ideal for stir-fries, soups, shabu-shabu, salads, and noodle dishes; a premium experience that elevates menu appeal; menu innovation transforming ordinary dishes into exciting new options; easy adaptation to any recipe; and greater attractiveness, delivering novel tastiness that appeals to every generation. The launch expands Ton Son's product line beyond its renowned vermicelli, leveraging the brand's 65-year legacy and recent accolades—Marketeer No.1 Brand Thailand 2026 (vermicelli category) for a second consecutive year and Thailand's Most Admired Brand 2026 from BrandAge magazine. Ton Son Korean noodles are now available online via the Tonson Family Store on Lazada, Shopee, TikTok, and in retail outlets nationwide.
