Thai IP Office Investigates NENE ROYAL Trademark Over Celebrity Name
Thai intellectual property officials are investigating a trademark application for 'NENE ROYAL' after rumors surfaced that someone tried to register a famous person's name. They confirmed the filing exists but stressed it is still under review and does not guarantee approval, warning that unauthorized use of a celebrity's name could lead to rejection. The agency vowed to examine the case thoroughly to prevent exploitation of fame while protecting legitimate name rights.
On October 17, 2026, the Department of Intellectual Property under the Ministry of Commerce clarified that a trademark application for 'NENE ROYAL' had been submitted electronically and is undergoing initial examination. Director-General Jittima Sritaphon emphasized that the agency prioritizes protecting the rights of name owners, especially artists and public figures, to prevent public confusion. She stated that if a celebrity's name is used without authorization and with intent to unfairly profit, the application may be refused. The registrar has the authority under the Trademark Act to request additional evidence or clarification from the applicant, and in this case has already asked the filer to explain the NENE ROYAL application. The department pledged to review the application strictly according to facts and legal criteria to prevent misuse of fame while ensuring fair and transparent protection of name rights. The public can seek advice from the IP Advisory Center (IPAC) via hotline 1368. Social media later revealed that the applicant is a well-known herbal company, prompting surprise and questions online about whether such a filing is permissible.
