KFC Chalerm Thai Branch Credits Longtime Cook for Superior Flavor
A Facebook post revealed that the superior taste of KFC's Chalerm Thai Mall branch in Chonburi comes from longtime cook Somjai 'Jaoyai' Sawasdee, who has worked there since 1995. Netizens have long noted the branch's better flavor despite identical ingredients and methods. The cook's 31-year tenure in preparing, marinating, and frying chicken has become a local legend.
A Facebook user posted a photo of the regular cook at the KFC outlet in Chalerm Thai Mall, Chonburi, explaining that the branch is set to relocate by the end of October 2024. Many customers say the chicken at this location is tastier and more to their liking than at other KFC stores, even though the ingredients and cooking process are identical. The difference, according to the post, is the cook known locally as 'Jaoyai'—a nickname used by staff and customers for generations. Jaoyai, whose real name is Somjai Sawasdee, started working at the KFC Chalerm Thai Mall branch in September 1995 and has held the same position as cook ever since. Her main duties involve preparing the ingredients, marinating the chicken, and frying it. This long‑term dedication is presented as part of the secret behind the outlet’s renowned flavor.
