Thai Food Firms Target $2 Billion Orders at Paris Trade Fair
Thai officials led 86 food and beverage companies to SIAL Paris 2026, aiming to secure over 2 billion baht in export orders. The Thailand Pavilion highlighted innovative products and sought to connect Thai SMEs with global buyers. The initiative supports national export policy and the Team Thailand strategy to boost international market access.
DITP launched its global food market push, leading 86 Thai enterprises to SIAL Paris 2026, highlighting value‑added and innovative products and projecting over 2 billion baht in orders. On 17 October 2069 (local time in France), DITP Director‑General Warawut Somwangprasert, together with Thai Chamber of Commerce President Phan Aramwatthananon and Paris Ambassador Nikornadet Phlangkhoor, inaugurated the Thailand Pavilion at the SIAL Paris 2026 international food and beverage exhibition held at Paris Nord Villepinte from 17‑21 October. The initiative aims to expand trade opportunities, connect Thai businesses with worldwide buyers, and push Thai food products into foreign markets. Warawut noted that SIAL Paris is a key global food‑and‑drink trade event held every two years, with this year’s edition covering 145,000 square metres, featuring over 7,800 companies from about 130 countries and expecting nearly 300,000 visitors. The event gives Thai firms a chance to meet buyers, importers and partners directly, learn market trends and use that information to improve competitiveness. This year DITP, together with the Thai Chamber of Commerce, brought 86 Thai food and beverage companies to the fair, up roughly 10 percent from 2067, focusing especially on SMEs to access international markets and networks, boost export channels and turn trade talks into actual purchase orders. The move aligns with the policy of Deputy Prime Minister and Minister of Commerce Supachai Sutthapun, who urged DITP to prioritize exports and enhance Thai firms’ competitiveness. Participation reflects the Team Thailand approach, integrating government and private‑sector cooperation to facilitate trade, link businesses with overseas buyer networks and allies, and create opportunities to expand markets and push Thai food products to global consumers. The Thailand Pavilion showcased a diverse range of food and drink items, including fresh and frozen vegetables and fruits, canned and processed produce, sauces and seasonings, canned and processed seafood, frozen seafood, ready‑to‑eat meals, rice and rice‑based products, snacks and beverages, highlighting Thailand’s capacity to meet varied market demands. Besides trade talks, the event emphasized confidence in Thai product quality and standards by supporting the Thai Tuna Industry Association’s special lecture “Sustainable Tuna Supply Chains: What Global Buyers Need to Know in a Changing Market,” an official SIAL Talk session, to share information on the potential, quality, standards and innovation of Thailand’s tuna and processed seafood industries and to promote sustainable supply‑chain development.
