TAT Launches Amazing Multi-Racing Festival 2026 in Three Provinces
The Tourism Authority of Thailand has launched the Amazing Multi-Racing Festival 2026, a series of sports, music, and lifestyle events set to take place in Songkhla, Phuket, and Prachuap Khiri Khan from October to December 2026. The festival aims to attract high‑spending tourists by combining stand‑up paddleboarding competitions, concerts, food and fashion zones, and other beachside activities. Officials say the initiative will boost year‑end tourism spending and promote Thailand’s coastal destinations.
The Tourism Authority of Thailand (TAT) announced the launch of the 'AMAZING MULTI-RACING FESTIVAL 2026' on October 19, 2026. The festival will run from October to December 2026 across three coastal provinces: Songkhla, Phuket, and Prachuap Khiri Khan. It aims to attract high‑value tourists by combining music, sports, culture, and leisure with the unique appeal of each location, promoting the 'Value over Volume' concept.
Nat Kritsut, Deputy Governor for Tourism Products and Business at TAT, said the project is intended to develop and upgrade tourism products that meet the spending power of quality travelers, encouraging longer stays and greater expenditure while showcasing new, meaningful travel experiences beyond simple sightseeing. The festival also seeks to raise awareness of Thailand’s tourism offerings worldwide and stimulate spending that circulates income locally and boosts the national economy.
The festival’s activities are organized under the concept 'Lifestyle with SUP Contest and Beach Life Festival'. In Songkhla, the 'Songkhla Beach Life 2026' will take place October 23‑25 at Chalathat Beach, featuring stand‑up paddleboarding (SUP) workshops, creative sessions, and concerts by artists such as Yourmood, Zom Marie, Mirrr, Scrubb, Maiyarap, and Thamthai.
In Phuket, the 'Phuket Beach Life 2026' runs October 30 – November 1 at Patong Beach, offering SUP competitions, new‑style sports trials, and music from The Paradise Bangkok Molam International, Maiyarap, Tontrakul, Whal & Dolph, Indigo, and Getsunova.
The final leg in Prachuap Khiri Khan, 'Hua Hin Beach Life 2026', will be held December 18‑20 at Hua Don Beach, Hin Takieb, with SUP races, SUP clinics, and seaside concerts by Bowkylion, Landokmai, Indigo, Urboytj, Whal & Dolph, and The Parkinson.
In addition to sports and music, each site will include a Food Zone showcasing local cuisine, a Fashion Zone for shoppers, and other lifestyle attractions.