True and Tourism Authority Launch 5G Food Tourism Initiative

True Corporation partnered with the Tourism Authority of Thailand (TAT) to launch a new dimension in Thai gastronomy tourism through the "True5G Delicious Signal" project, championing the slogan "Tasty Dishes, Strong Connectivity." The initiative identifies excellent restaurants across Thailand that combine culinary appeal with strong True5G network signals, ready to support modern digital travelers. The project targets 1,000 restaurants this year to elevate Thai cuisine as an important national soft power, generate economic value, attract tourists worldwide, and support local and small-scale Thai restaurants as new destinations for digital-age travelers, creating opportunities for local economies and Thai tourism. This aligns with TAT's "Feel All The Feelings" campaign, which aims to inspire travel through food, culture, community, and Thai experiences, while leveraging True's 5G network capabilities.

Tapanee Kiarti Paiboonpuen, TAT Governor, stated that modern traveler behavior has changed—tourists now seek specific experiences rather than choosing destinations alone, often discovering restaurants through food critics, influencers, and online platforms. The collaboration between TAT and True Corporation combines Thai cuisine's unique appeal with 5G connectivity to promote gastronomy tourism, creating meaningful digital experiences for modern travelers. The initiative supports local communities, small restaurant operators, and aligns with TAT's "Instant Joy When Traveling Thailand" campaign.

True's network data shows that foreign tourists using roaming services increased 23% in the first half of 2025 compared to the same period last year, with average data usage per user rising 25%. Indian tourists notably increased data usage by 70%, reflecting India's growing importance to Thai tourism.