Thailand Real Estate Enters Buyer's Market, DDproperty Reveals Top 5 Locations

Vithaya Abiraksviriya, Thailand country manager for Think of Living and DDproperty, announced that the real estate platform has analyzed market data to support buyers, investors, and agents in making more informed decisions. The overall market currently shows clear signs that negotiating power has shifted to buyers in both new and secondary home markets, as developers accelerate inventory clearance amid slowing new project launches.

In the first five months of 2025, new project values declined by approximately 10 percent while new units fell by 30 percent. Developers are responding by competing through promotions and price cuts to convert stock into cash. Meanwhile, the secondary home market is heating up, with transaction values approaching 50 percent of all real estate deals, reflecting sellers' willingness to reduce prices for faster closures.

Although buyers currently hold negotiating power, DDproperty estimates this advantage may not last long as new supply continues to decline. Bangkok's townhouse absorption rate has improved from roughly six years to about four years of inventory clearance, though still above the two-year timeframe typical of healthy markets. If supply continues shrinking, buyer competition will likely intensify.

Website visitor numbers have dropped from an average of three million monthly to about two million—nearly 30 percent—yet customer inquiries to agents remain steady, resulting in almost double the visitor-to-inquiry conversion rate compared to early last year. This reflects a highly motivated buyer pool ready to decide immediately when finding suitable properties at acceptable prices.

The rental market shows similarly strong conversion rates, with tenant demand continuing to rise. DDproperty identified market gaps by comparing listings against inquiries by price segment: rental properties at 20,000–30,000 baht per month and purchase properties at 5–10 million baht remain in strong demand relative to supply, creating opportunities for developers, investors, and agents.

Vithaya noted that secondary market sales—where over 80 percent of transactions flow through agents with rising trends—present significant opportunities for agents. The rental market also offers growing potential as high tenant turnover and changing consumer behavior favoring rentals over purchases, especially post-COVID, have become normal for younger generations. Agents who can compete effectively will be those who transition into advisory roles.