Supamas Explains Plan to Shelve 2026 World Cup Broadcasting Rights Purchase, Warns of Unfair Pricing

Deputy Prime Minister Supamas Israphakdi explained on May 19 that the government is reconsidering its plan to purchase broadcasting rights for the 2026 FIFA World Cup, scheduled for June 11 to July 19 in the United States, Canada, and Mexico. While the Prime Minister initially wished to bring joy to Thai citizens by enabling them to watch the tournament, discussions with the state broadcaster, private sector, and the National Broadcasting and Telecommunications Commission (NBTC) revealed changed circumstances. The region's ongoing conflicts, altered broadcast timing, and reduced advertising opportunities have made the investment less viable. Supamas declined to disclose the exact licensing fee due to FIFA regulations but stated it would be impossible to justify to the public. She noted that while Thailand has nearly 70 million people, other countries with populations 20 times larger pay significantly less per capita for the same rights. Given Thailand's economic challenges and the lack of private sector sponsorship support, the government is seeking cabinet approval on how to proceed. Alternative viewing options through FIFA's paid platforms are being investigated, with some matches potentially offering brief free broadcasts. The government remains open to private sector involvement but emphasizes that any investment must be economically sound. Supamas reiterated that unfair pricing means the government will redirect funds elsewhere.