Norway Jersey Sells Out Across Europe Ahead of England Clash
Norway's national team jerseys sold out across Europe ahead of a World Cup semi-final against England on July 11, with the Norwegian Football Association vastly underestimating demand after orders jumped from 50,000 to 250,000 units year-ov
Norway's national team jerseys have sold out at numerous retailers across Europe ahead of the FIFA World Cup 2026 semi-final against England on July 11, according to BBC News. The Norwegian Football Association revealed that jerseys sold out consistently across both Nike stores and other sporting goods retailers, acknowledging they significantly underestimated fan demand.
Commerce director Runar Pahr Andersen stated that retail orders for jerseys this year reached approximately 250,000 units, a dramatic jump from roughly 50,000 units during the same period last year. Norwegian media reports indicate some fans camped overnight outside stores to secure first-in-line purchases, while others brought chairs and waited 12 hours. Some retailers reported queues stretching 600 meters long.
Andersen said the Norwegian Football Association has never earned such high profits from national team jerseys before, though production constraints based on pre-established schedules prevented manufacturing additional stock. Nike acknowledged fan frustration with stock shortages and stated the company is accelerating distribution improvements to better address demand.
