KTC Reports Surging E-Commerce Spending, Now Accounting for 45% of Total Expenditure; Growth Reaches 16% in First Four Months

KTC announced that e-commerce spending now accounts for 40-45% of total expenditure through their credit cards, a dramatic increase from the previous 10-20% share. The first four months of 2025 showed spending growth of approximately 16% and transaction growth exceeding 25% year-over-year, driven by the "Speed Economy" trend and changing consumer behavior.

Nathassit Suntranya, Senior Executive of the Credit Card Marketing Division at Krung Thai Card Public Company Limited (KTC), revealed that consumer behavior has clearly shifted toward the "Speed Economy," resulting in sustained growth in e-commerce and food delivery platform transactions. During the first four months of 2025, KTC credit card transaction volume grew more than 25% compared to the same period last year, while spending grew approximately 16% on average.

This growth stems from consumers preferring to "buy less but buy more frequently" and desiring speed in product and service delivery, particularly through e-commerce platforms such as Shopee, Lazada, and TikTok Shop, as well as food delivery services including Grab, LINE MAN, Hungry Hub, Robinhood, and ShopeeFood.

"Today's consumers demand greater speed—whether it's getting food delivered during a meeting or ordering essentials late at night through a platform for immediate delivery. These trends are significantly driving online transaction growth," Suntranya explained.

Suntranya noted that while spending growth is 16%, transaction growth exceeds 25% because consumers are spending less per transaction but making purchases more frequently. Average transaction values increased from approximately 600-700 baht to around 800 baht.

Meanwhile, online platforms are competing fiercely through discount codes, VIP membership programs, and promotional campaigns that continuously stimulate consumer spending, particularly during "Double Day" events like 9.9, 11.11, and 12.12, which remain crucial for the online market.

Suntranya noted that while the 11.11 campaign was historically most popular, 12.12 now shows notably higher spending due to year-end timing and seasonal shopping peaks. Double Day events remain the primary strategy for online platforms to boost sales, though Mid-Month and Payday campaigns have been added throughout the year.

The proportion of KTC credit card spending on e-commerce platforms has increased to approximately 40-45% of total spending, up from just 10-20% previously, reflecting that e-commerce has become integral to consumer lifestyle. This behavior acceleration began during COVID-19 and has continued to the present.

Regarding product categories with highest KTC spending on e-commerce, beauty and cosmetics, fashion, and consumer goods remain dominant, as these items are frequently repurchased and benefit from online platform promotions.

Among e-commerce platforms, Shopee remains the clear leader among KTC customers, followed by Lazada and TikTok Shop. Each platform has distinct strengths and marketing positioning—TikTok emphasizes social commerce and entertainment through short videos, while Lazada highlights LazMall products with authenticity guarantees.

KTC also prioritizes online transaction security with a 24-hour fraud detection team monitoring unusual transactions.