Cooperative Promotion Department Prepares to Launch E-Catalog Platform for Online Cooperative Products
Thailand's Cooperative Promotion Department is launching "E-Catalog," an online shopping platform partnering with Thailand Post to deliver cooperative agricultural products directly to consumers nationwide at fair prices. The platform debut
The Cooperative Promotion Department is preparing to launch an online shopping platform called 'E-Catalog' that emphasizes easy access and partners with Thailand Post to deliver products directly to consumers at fair prices.
Nirand Moolthida, director-general of the Cooperative Promotion Department, revealed that the department is preparing to comprehensively upgrade agricultural product distribution by establishing Cooperative Distribution Centers (CDC PLUS) in every province nationwide. These centers will serve as distribution and exchange points for cooperative products both offline and online, with products circulating throughout the year. Each provincial cooperative has been asked to identify at least one suitable location to serve as a distribution center, consolidating prominent cooperative products from the area for distribution to consumers.
Nirand explained that to make cooperative products easily and quickly accessible to consumers in each province, the department is preparing an online sales platform called 'E-Catalog.' This will showcase featured cooperative products from each province on a real-time website, allowing consumers to search and shop conveniently from their mobile devices. The Cooperative Promotion Department has also signed a memorandum of understanding with Thailand Post Company Limited to deliver cooperative products to consumers quickly and efficiently at fair prices.
'The online trading platform 'E-Catalog' is currently under system development to align with the one distribution center per province model,' Nirand said. 'We intend for this to be a platform that consumers can access easily and conveniently with quick delivery. Users will be able to see immediately what products are available at the source and where they will be distributed, as well as where customers are located, to prevent risks of unsold inventory after receiving products. This serves as another online marketplace channel for cooperatives.'
The 'E-Catalog' online cooperative products platform is expected to be completed and officially launched at the Cooperative Products Fair at Larn Khon Muang in front of Bangkok Metropolitan Administration Hall between July 12-17, 2025. The launch will begin with fruits before expanding to other agricultural products.
