Caltex Launches Kebdao Loyalty App With 500 Million Baht Investment
Caltex Thailand has launched the Kebdao loyalty app after investing over 500 million baht in its digital infrastructure. The app links fuel and non-oil purchases with rewards, aiming to grow membership from 700,000 to 1.5 million by 2030. It is now available on iOS and Android app stores.
Caltex said it has allocated more than 500 million baht for its digital strategy and ecosystem over the long term (2026-2030), covering platform development, systems and digital infrastructure, as well as future benefits and campaigns. The platform will help Caltex better understand customer behaviour and needs to improve services and offers. The Kebdao app supports a modern loyalty experience that aligns with Caltex’s goal of turning its stations into more than just fuel stops. Caltex operates over 530 stations nationwide, partnering with banks and retail brands to host more than 1,400 shops inside its sites. It currently has over 700,000 loyalty members and aims to grow to 1.5 million by 2030 to create an ecosystem linking products, services and rewards with consumers’ daily lives. Kebdao will connect fuel and non-oil purchases with rewards from Caltex and its partners, fostering engagement and long-term relationships. Members earn one star for every litre of fuel purchased, with eight stars redeemable for a one-baht fuel discount or for coupons, gifts and other benefits. Existing members can join the Kebdao app using their registered phone number and transfer eligible points. The app is now available for download on the Apple App Store and Google Play Store by searching “Kebdao”.
